Describe the product. Your team builds the rest.Describe it. Your team builds it.
Substrate is a standing team of AI specialists. Give it a brief; it ships working software, runs it, and improves it — checking in only when a call is yours to make.
- OM+$1,999.00Olivia Martinolivia@email.com
- JL+$39.00Jackson Leejackson@email.com
- IN+$299.00Isabella Nguyenisabella@email.com
- WK+$99.00William Kimwill@email.com
- SD+$149.00Sofia Davissofia@email.com
- United States42%
- United Kingdom18%
- Germany14%
- Canada11%
- Australia8%
- Other7%
- SSubstrate shipped v24 — checkout fix2m ago
- SSubstrate proposed a pricing test8m ago
- YYou approved the refund flow14m ago
- SSubstrate flagged a tripwire on signups22m ago
- SSubstrate restored v22 — undone31m ago
- YYou raised the spending limit45m ago
Substrate, at a glance.
- A.
- Say what should exist, and what winning looks likePlain language. No tickets, no spec to write.
- B.
- A press release for your product, before it existsEdit it until it's right — then it becomes the contract.
- C.
- Every change arrives with its claim and evidenceShip it, ask for something different, or dismiss.
- D.
- Each release is numbered — and every one restoresThe undo is one click, on anything, always.
- E.
- Live readings from the business it's runningRevenue, errors, sentiment. Tripwires wake the team, not you.
- F.
- Lines it will never cross, no matter whatBreak one and everything stops. You set them; it can't.
Most of the work never reaches you.
Over a quarter, Substrate weighed hundreds of improvements, shipped the ones that earned it, and undid the ones that didn't. Six came to you. None ever crossed a line you drew.
- 312
- 6
- 0
It works while you sleep, and asks before it ships.
It spots the opening.
Substrate watches the Pulse — revenue, errors, sentiment. When a number drifts or a tripwire trips, the team starts work before you've noticed.
It makes the case.
Every proposal comes with a claim, the evidence behind it, how far it reaches, and how to undo it. No adjectives — real diffs, real numbers.
It asks, if the call is yours.
When a change needs you, one notification arrives: ship it, ask for something different, or dismiss. Two taps, no laptop.
It ships — with the undo attached.
The version goes live and the team keeps watching. If it doesn't earn its keep, it's one click back to exactly how it was.
What you asked
what shipped
Every change starts as a gap between what you asked for and what's live. Substrate keeps that gap visible and annotated — a running ledger of every proposal and version, each with its reach and its undo — until it's closed.
| Day | Reach | Impact | Where | Status |
|---|---|---|---|---|
| Mon | L1 | 2.4 | checkout copy | shipped · v21 |
| Mon | L2 | 3.1 | pricing test | needs you |
| Tue | L1 | 1.9 | email subject | shipped · v22 |
| Tue | L3 | 5.6 | onboarding flow | needs you |
| Wed | L2 | 2.8 | search ranking | shipped · v23 |
| Wed | L1 | 1.2 | hero banner | undone |
| Thu | L2 | 3.4 | refund flow | shipped · v24 |
| Fri | L1 | 2.1 | signup form | shipped · v25 |
Calmer, according to the people who direct it.
I described the store I wanted on a Sunday. By Monday it was live and taking orders. It's shipped fourteen improvements since — I approved three of them.
It proposed a pricing change with the actual numbers behind it. I said yes from my phone. Revenue's up and I never opened a laptop.
The part I trust most is the undo. Everything it ships, I can put back in one click — so I let it move faster.
- Price
- One flat price, all-in.
- Retainers, hourly, scope creep.
- Speed
- First version in a day.
- Weeks of meetings before line one.
- Evidence
- Every change ships with proof.
- “Trust me, it’s better.”
- Control
- Trust you grant — and revoke.
- Hand it over and hope.
- Undo
- One click back, on anything.
- A migration and a prayer.
- Ownership
- Your code, exportable, always.
- Locked in their account.
- After launch
- It runs and improves it for you.
- Build now, maintain forever.
One flat price, all-in.
Retainers, hourly, scope creep.
First version in a day.
Weeks of meetings before line one.
Every change ships with proof.
“Trust me, it’s better.”
Trust you grant — and revoke.
Hand it over and hope.
One click back, on anything.
A migration and a prayer.
Your code, exportable, always.
Locked in their account.
It runs and improves it for you.
Build now, maintain forever.
Your team, on your lock screen.
Running 3 apps. You'll only see what matters.
Directed by teams larger than ours.
Hover any logo to hear from the team behind it.
Pick a plan.
Simple pricing, no surprises.
For one product and its founder.
- ·1 appincl.
- ·Build, run & improveincl.
- ·Trust dial · per change typeincl.
- ·Ground rules & spending limitsincl.
- ·Email only when you're neededincl.
- Platform$49.00
- Setup$0.00
What most teams run.
- ·Up to 5 appsincl.
- ·Everything in Soloincl.
- ·Business operations · ads & emailincl.
- ·Capabilities libraryincl.
- ·Full audit — the Recordincl.
- ·Priority buildsincl.
- Platform$199.00
- Per-app tax$0.00
- Overage fees$0.00
- Hidden charges$0.00
When you're running a portfolio.
- ·Unlimited appsincl.
- ·Everything in Studioincl.
- ·Dedicated solutions engineerincl.
- ·SSO · custom DPAincl.
- ·Custom spend ceilingsincl.
- ·Priority supportincl.
- Platformscaled to you
- Setup$0.00